Lauren Elliot

You know it's time to call when you hear yourself say...

"We need someone with experience"

"My operating budget has just been slashed ... how can we increase our bottom line?"

"It's time we update our process and procedures."

"Our budgets are so small, how can we produce high quality advertising with less?"

"I need a vacation!"

"We need someone to help train our staff to buy smarter and be technically savvy"

"We can't hire freelancers, we just went through layoffs!"

For references,

printed samples

or sample forms

used to produce

your materials

drop me a line!

tellmemore@wgpp.com

What's WICKED GOOD?

A seasoned Print Production executive supplying corporations, marketers, agencies and design groups with a print procurement resource. Nineteen years of experience, providing clients with solutions and cost saving alternatives for producing:

buswraps

print ads & campaigns

direct mail

billboards

spectaculars

annual reports

buskings

premiums

corporate identity materials

taxi tops

catalogs

sales literature

What makes WGPP right for the job?

Experience

Quality

Value

Experience enables me to forecast budgets quickly and know where the majority of the budget will be spent. From here I can consult on package alternatives or production methods that will make producing that piece cost efficient. All this before we even hit production. Through careful planning you can maintain the appeal of a project while reducing costs.

Quality is my mantra. My rolodex only includes those suppliers that can cut it. After many years of building relationships, going on plant tours and producing great creative, I know what vendors are best suited for what jobs.

Value is essential to my repeat business. I take pride in bringing more to the table than just execution. I bring a better package, more efficient means of production and preferential pricing.

Benefits: you save money

WGPP's established relationships & past purchases with printers/vendors are aggregated so preferential (last column) pricing and fast turnarounds are the standard

WGPP improves your bottom line: by placing all your print buying through one buyer you can save substantial marketing dollars.

Flexible Fee Structure. Hiring WGPP minimizes overhead and staffing saving you a bundle in payroll taxes, health insurance costs, workers' compensation premiums and overtime pay. Never again pay for down time between projects. Pay only for hours worked.

WGPP manages & formalizes the budget so that it never hinders the creative but instead enhances it by providing affordable stock selections, in-line bindery processes and computer to plate printing, to name a few.

Portfolio- samples of work produced

Outdoor

Print Ads

Direct mail

Past and Current Clients

Seismicom	AMS Communications	See (formerly OWNP)
Connection to EBAY	360 Group	KBP West
Citibank	Electronic Arts	Apple
Banana Republic	Pacific Bell	World Savings
Niebaum Coppola Winery	Windsor Vineyards	United Way
Bank of America	Oakland SPCA	Momentum
Sun Microsystems	Tektronix	Oracle
Hewlett Packard	Microsoft	Exile on Seventh
AKQA	Direct Partners	Somera Communications

Work Experience

PRINCIPAL; Wicked Good Print Production (11/00- present )

VICE PRESIDENT, DIRECTOR OF PRODUCTION; McCann-Erickson/A & L (12/98-11/00)

PRODUCTION DIRECTOR; Anderson Lembke (11/96-12/98)

ASSOCIATE PRODUCTION DIRECTOR; Anderson Lembke (5/95-11/96)

PRODUCTION MANAGER/Art buyer; FCB Direct-West, Herring Newman, Saatchi Direct (2/93-5/95)

ACCOUNT SUPERVISOR (08/86-02/93); DIMAC Direct, San Francisco -

Direct Response Agency ranked among the top ten agencies in billing during my tenure.

DIRECT MAIL MANAGER, 1984-1986 at The Goldhirsh Group, Boston, MA (publisher of INC. Magazine)

Affiliations, Conferences, Speaking Engagements

	IDEAlliance Spectrum Conference 2002, "Using Technology to Better your Bottom Line", Scottsdale, AZ, Planning Committee and Speaker, Production Operations: Succeeding on an Impossible Budget, September 21-25, 2002
	APALA (Advertising Production Association of Los Angeles), Speaker, Freelance vs. Staff...Who will be the survivor?, April 16th, 2002
	Print Oasis Conference, Washington DC, Speaker, How to Press Check and How to Save Money when Buying Print, April 3-4th, 2002
	2002 DDAP 2002 Annual Conference, (Digital Distribution of Advertising for Publications, Speaker, February 27th- March 2002
	Print Buyer's Online Webzine, December 01, Interview: interview.pdf
	GCA IDEAlliance Spectrum Conference, Tucson AZ The Digital Odyssey: :The Total Digital Transformation of Print, Planning Committee and Moderator, Agency Roundtable, October 27-31, 2001
	2001 Seybold Conference, SF, CA, Speaker, Quality Print on a Budget, September 25-27, 2001

a Telephone: 415-586-4475
Fax: 415-723-7970

Email: tellmemore@wgpp.com