Wicked Good Print Production
Wicked Good offers knowledge on all aspects of the printing industry and provides expertse for every phase of the project. it is my task to anticipate your needs trhrough concept develpment to finished product and delivery. I serve as an extension of your company, residing onsite when appropriate. I am well-versed in managing internal and external teams form concept through execution.
· Find and manage outside resources, including: prepress, printing, mailing, list/data processing, and specialty suppliers. Create and maintain contractual agreements with print suppliers.
· Develop and communicate specifications and expectations for projects. This may require collaboration with account services, creative, media and certainly requires collaboration with partner/suppliers.
· Create and maintain a roster of multiple quality-conscious, service-oriented suppliers offering equitable, competitive prices. Obtain multiple bids, and ultimately detailed estimates outlining all expected costs for each job.
· Conduct periodic, critical evaluations of all vendors, both old and new to review their technical competencies as well as their ability to deliver quality work at competitive prices. Adopt a policy precluding “sole source vending” to ensure fair and competitive pricing (as recommended by AAAA)
· Manage marketing budgets and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
· Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.
· Communicate with outside advertising agencies on ongoing campaigns.
· Manage development, production, and distribution of promotional and collateral material
· Establish and maintain consistent corporate image throughout product lines, promotional materials, and events.
· Ensure that projects deliver on time, within quality tolerances, and at an acceptable price.
· Negotiate with suppliers and internal staff for acceptable scheduling, quality, problem resolution, services, pricing, etc.
· Develop and communicate print standards and internal costs sheets/pricelists. These are the standard operating procedures that include everything from turnaround to billing procedures.
· Develop written quality assurance standards.
· Educate internal staff on new technology and developments. Examples: educate staff/associates on production issues, what to expect from different proofing options, advancements on large format output, out of the box ideas for print inserts, direct mail formats, etc.
· Provide financial accounting of expenditures and cost-containment programs within the production department and studio.
· Consult/Design (formats) and execute comprehensive direct marketing programs, print ad campaigns, outdoor campaigns, collateral and more.
· Create proposals, write up specs, work closely with creatives and team, yet ability to work independently
· Extensive Direct mail experience in Lead Generation programs, Loyalty programs, Retention programs, and executing testing strategies.
· Experience in creating and maintaining lead database systems, membership programs, and fulfillment programs.
· Experience with list selection, enhancements, and segmentation.
· Create budgets for client’s campaigns and then develop packages to map to those budgets maximizing the creatives’ vision
· Comprehensive knowledge in the creation, documentation, and management of agency processes.
· Thorough understanding of Digital workflows and digital developments in the publishing field as it relates to print advertising.
a production resource with all the benefits of a full time person but without the overhead
Key Benefits for the Advertising Agency...
Hiring WGPP minimizes overhead and staffing; services performed can be directly tied to the production line item on the estimate.
Pay only for hours worked (no daily or weekly minimums),
Augment your team; employ a producer with over 17 years of experience
proven track record working with creatives; maximising and stretching the production dollar while enhancing and not sacrificing creative.
Instant direct marketing capabilities to make you more responsive to your clients marketing needs. to make you more well rounded... without having to bring inhouse
Take full advantage of a large rolodex and many, many contacts offering last column pricing.
Revamp internal systems; experience in initiating, support and mangaing internal production processes offering efficiencies (do more with less)
No onsite office required, no tax withholding, no insurance coverage, no vacation requests, no problems.
Capabilities Experienced in coordinating and producing the necessary materials for print, outdoor, and collateral, in a team-oriented advertising agency.A clear communicater advising Traffic on production schedules, Account team on budget and Creative team on execution, when appropriate. Obtain publication specifications and create common sizes for mechanical prep, with respect to the creative and budget.Research outside vendors and developing technologies to stay current with rapidly changing production environment.have a solid knowledge of digital prepress and electronic retouching.Ability to review and technically evaluate color proofs.Ability to communicate changes articulately representing others input. well-versed in Digital and Analog publication specifications and related proofing. Responsible for cost-management of projects including competitive bids, purchase orders, and reconciling jobs. Macintosh and PC literate; proficient in Microsoft Word and Microsoft Excel.
· Develop and communicate specifications and expectations for projects. This may require collaboration with account services, creative, media and certainly requires collaboration with partner/suppliers.
· Create and maintain a roster of multiple quality-conscious, service-oriented suppliers offering equitable, competitive prices. Obtain multiple bids, and ultimately detailed estimates outlining all expected costs for each job.
· Conduct periodic, critical evaluations of all vendors, both old and new to review their technical competencies as well as their ability to deliver quality work at competitive prices. Adopt a policy precluding “sole source vending” to ensure fair and competitive pricing (as recommended by AAAA)
· Manage marketing budgets and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
· Plan and oversee execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.
· Communicate with outside advertising agencies on ongoing campaigns.
· Manage development, production, and distribution of promotional and collateral material
· Establish and maintain consistent corporate image throughout product lines, promotional materials, and events.
· Ensure that projects deliver on time, within quality tolerances, and at an acceptable price.
· Negotiate with suppliers and internal staff for acceptable scheduling, quality, problem resolution, services, pricing, etc.
· Develop and communicate print standards and internal costs sheets/pricelists. These are the standard operating procedures that include everything from turnaround to billing procedures.
· Develop written quality assurance standards.
· Educate internal staff on new technology and developments. Examples: educate staff/associates on production issues, what to expect from different proofing options, advancements on large format output, out of the box ideas for print inserts, direct mail formats, etc.
· Provide financial accounting of expenditures and cost-containment programs within the production department and studio.
· Consult/Design (formats) and execute comprehensive direct marketing programs, print ad campaigns, outdoor campaigns, collateral and more.
· Create proposals, write up specs, work closely with creatives and team, yet ability to work independently
· Extensive Direct mail experience in Lead Generation programs, Loyalty programs, Retention programs, and executing testing strategies.
· Experience in creating and maintaining lead database systems, membership programs, and fulfillment programs.
· Experience with list selection, enhancements, and segmentation.
· Create budgets for client’s campaigns and then develop packages to map to those budgets maximizing the creatives’ vision
· Comprehensive knowledge in the creation, documentation, and management of agency processes.
· Thorough understanding of Digital workflows and digital developments in the publishing field as it relates to print advertising.
a production resource with all the benefits of a full time person but without the overhead
Key Benefits for the Advertising Agency...
Hiring WGPP minimizes overhead and staffing; services performed can be directly tied to the production line item on the estimate.
Pay only for hours worked (no daily or weekly minimums),
Augment your team; employ a producer with over 17 years of experience
proven track record working with creatives; maximising and stretching the production dollar while enhancing and not sacrificing creative.
Instant direct marketing capabilities to make you more responsive to your clients marketing needs. to make you more well rounded... without having to bring inhouse
Take full advantage of a large rolodex and many, many contacts offering last column pricing.
Revamp internal systems; experience in initiating, support and mangaing internal production processes offering efficiencies (do more with less)
No onsite office required, no tax withholding, no insurance coverage, no vacation requests, no problems.
Capabilities Experienced in coordinating and producing the necessary materials for print, outdoor, and collateral, in a team-oriented advertising agency.A clear communicater advising Traffic on production schedules, Account team on budget and Creative team on execution, when appropriate. Obtain publication specifications and create common sizes for mechanical prep, with respect to the creative and budget.Research outside vendors and developing technologies to stay current with rapidly changing production environment.have a solid knowledge of digital prepress and electronic retouching.Ability to review and technically evaluate color proofs.Ability to communicate changes articulately representing others input. well-versed in Digital and Analog publication specifications and related proofing. Responsible for cost-management of projects including competitive bids, purchase orders, and reconciling jobs. Macintosh and PC literate; proficient in Microsoft Word and Microsoft Excel.
