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Lauren Elliot |
 |
Project Experience
|
Ambrosino, Muir, Hansen & Crounse
Apple AT&T Audi AutoDesk Banana Republic Bank of America Bank of the West BCCI Budweiser |
EMC2
Genentech John Muir Health Microsoft Nike Old Navy Onapsis Oracle PG&E |
Sales Force
SanDisk Seagate Sun Microsystems Sybase Tai Pei Asian-style entrées The Men's Wearhouse United Way of the Bay Area Verisign Wells Fargo Bank |
Work Experience
Lauren Elliot | Wicked Good Print Production
11/00– present
• Led and produced, in 2010, over 400 advertising campaigns for numerous clients primarily in the areas of business to business and political direct mail resulting in expenditures over $2,500,000.
• Have worked with over 30 creative teams and account teams, resulting in a strong reference list of satisfied customers. Have proven experience in leadership, motivation, team building, uniting and empowering teams; championing project goals, and implementing comprehensive marketing programs..
• Demonstrate strong organizational, multi-tasking, and interpersonal communication skills
• Execute and facilitate vendor and external partner negotiations allowing projects to be produced with extremely tight budgets and/or tight deadlines.
• Proficient in researching and resolving problems diplomatically leading to high retention of not only my clients, but my agencies clients.
• Create detailed project scopes and plans ensuring campaigns are produced on time and on budget. Document all changes throughout process ensuring proper team members are notified when changes affect scope, estimate or schedule.
• Manage and support internal and external members of team in creating advertising cost-efficiently while championing design. Keep creative team updated on new tools and technology such as digital press capabilities, large formats, paper stocks, point-of-purchase and package formats.
• Design (formats) and execute comprehensive print ad campaigns, direct marketing, collateral, point of purchase, and outdoor programs. Experience in producing campaigns using multiple mediums: sheet fed, web, large format, silk screen and digital production.
• Manage and execute Lead Generation, Loyalty, Membership, Retention and Fulfillment programs including testing strategies.
• Remain current on all technological advances, postal regulations, and local competitive activities and strategies
• Extensive experience in creating and mapping to departmental budgets and P&L management responsibilities. Manage all project related financials including purchase orders and contracts. Initiate and create post mortem reports, reconciling project and auditing process for future learning.
• Ability to make operational decisions in a fast-paced, high-stress environment. Create work flows and processes and/or work within client’s systems, with an eye to improving and growing process.
11/96 – 11/00 | Vice President, Director of Production | Production Director
McCann-Erickson/A & L | 135 Main St, San Francisco, CA 94105
• Managed over 50 Direct Mail and print advertising campaigns for clients in both consumer and business-to-business markets.
• Built, trained and mentored production, and traffic staff of 33. Assessed departmental personnel needs based on agency workload and related billings.
• Worked with Co-managers to develop detailed process and procedures for creating and executing both interactive and traditional advertising.
• Managed personnel to ensure processes were seamless, deadlines were met, and profitability was achieved
• Evaluated pre-press and printer services to ensure agency’s quality standards and expectations were met., Rated vendors on communication, schedules, quality, flexibility, resolving problems, responsiveness and customer service.
• Researched production alternatives and how new technologies would affect bottom line.
• Continually looked for ways to improve workflow and overall efficiencies of the agency.
• Managed departmental expenses: training, freelance, payroll, incentive programs, expenses, and equipment.
• Initiated and executed accounting process to ensure every project was reconciled and closed on a timely basis to facilitate agency billing. Ran reports to ensure actual costs were consistently within 3% of client estimates.
• Conducted new employee orientation on processes and procedures for agency personnel.
5/95 – 11/96 | Associate Production Director
Anderson Lembke | 135 Main St, San Francisco, CA 94105
• Possess a thorough working knowledge of Digital workflows (internal and external), electronic pre-press, color correction and separations, and offset, digital, screen and web printing.
• Provided creative format options, costs, schedules and specifications to Creative and Art directors, and Account Supervisors.
• Created production budgets; managing, estimating, and negotiating costs for printing, lasering and mail production of a number of projects concurrently.
• Reviewed, color corrected and released all original artwork. Identified pre-press film problems or digital file problems with the color separators and printing problems with the printers and or publications. Ensured film output matched printer’s needs.
• Developed extensive print, laser and mail production instructions, ensuring quality control procedures are in place and project is produced on time and on budget.
• Formulated request for proposals, identified the best resources and developed qualified vendor/supplier relationships, acted as liaison between agency/client and vendors.
• Tracked all project related purchases and negotiated last column pricing with partner /vendors.
• Coordinated press schedules and attended press checks, laser audits, and lettershop approvals.
• Reconciled and approved billing including postage verification for all jobs.
2/93 – 5/95 | Direct Marketing Production Manager
FCB Direct-West, Herring Newman, Saatchi Direct | San Francisco, CA
8/86 – 2/93 | Account Supervisor
DIMAC Direct,(Full Service Direct Marketing Firm) | San Francisco, CA
Direct Response Agency ranked among the top ten agencies in billing during my tenure.
• Identified and pursued new business opportunities, increasing sales revenue for territory annually for six consecutive years, surpassing quota each time; while personally managing over 35 client's direct marketing efforts amounting in 1,500,000 dollars in annual revenue.
• Responsible for identifying opportunities and maximizing business potential within client base.
• Developed and initiated all the materials necessary for winning new business including spec creative and marketing research.
• Contributed to client's marketing strategies, conceptualization, and design while developing customized solutions for client's Direct Marketing programs.
• Managed and trained Account Team, motivated and challenged creative, operations, production and account team members to produce the highest quality of work for clients.
1984 – 1986 | Direct Mail Manager
The Goldhirsh Group (publisher of Inc. Magazine) | Boston, MA
• Developed and administered promotional direct marketing program for the Professional Development seminars division.
• Developed, managed, and allocated departmental budget of $4,000,000 annually.
• Negotiated all contracts with related vendors, including paper mills and list brokers.
• Directed support functions to ensure budget and schedule objectives were net.
• Designed and maintained several PC based systems - managing inventory, schedules, mailing lists, and response rates.
• Selected, trained, managed, and evaluated staff of four.
• Have worked with over 30 creative teams and account teams, resulting in a strong reference list of satisfied customers. Have proven experience in leadership, motivation, team building, uniting and empowering teams; championing project goals, and implementing comprehensive marketing programs..
• Demonstrate strong organizational, multi-tasking, and interpersonal communication skills
• Execute and facilitate vendor and external partner negotiations allowing projects to be produced with extremely tight budgets and/or tight deadlines.
• Proficient in researching and resolving problems diplomatically leading to high retention of not only my clients, but my agencies clients.
• Create detailed project scopes and plans ensuring campaigns are produced on time and on budget. Document all changes throughout process ensuring proper team members are notified when changes affect scope, estimate or schedule.
• Manage and support internal and external members of team in creating advertising cost-efficiently while championing design. Keep creative team updated on new tools and technology such as digital press capabilities, large formats, paper stocks, point-of-purchase and package formats.
• Design (formats) and execute comprehensive print ad campaigns, direct marketing, collateral, point of purchase, and outdoor programs. Experience in producing campaigns using multiple mediums: sheet fed, web, large format, silk screen and digital production.
• Manage and execute Lead Generation, Loyalty, Membership, Retention and Fulfillment programs including testing strategies.
• Remain current on all technological advances, postal regulations, and local competitive activities and strategies
• Extensive experience in creating and mapping to departmental budgets and P&L management responsibilities. Manage all project related financials including purchase orders and contracts. Initiate and create post mortem reports, reconciling project and auditing process for future learning.
• Ability to make operational decisions in a fast-paced, high-stress environment. Create work flows and processes and/or work within client’s systems, with an eye to improving and growing process.
11/96 – 11/00 | Vice President, Director of Production | Production Director
McCann-Erickson/A & L | 135 Main St, San Francisco, CA 94105
• Managed over 50 Direct Mail and print advertising campaigns for clients in both consumer and business-to-business markets.
• Built, trained and mentored production, and traffic staff of 33. Assessed departmental personnel needs based on agency workload and related billings.
• Worked with Co-managers to develop detailed process and procedures for creating and executing both interactive and traditional advertising.
• Managed personnel to ensure processes were seamless, deadlines were met, and profitability was achieved
• Evaluated pre-press and printer services to ensure agency’s quality standards and expectations were met., Rated vendors on communication, schedules, quality, flexibility, resolving problems, responsiveness and customer service.
• Researched production alternatives and how new technologies would affect bottom line.
• Continually looked for ways to improve workflow and overall efficiencies of the agency.
• Managed departmental expenses: training, freelance, payroll, incentive programs, expenses, and equipment.
• Initiated and executed accounting process to ensure every project was reconciled and closed on a timely basis to facilitate agency billing. Ran reports to ensure actual costs were consistently within 3% of client estimates.
• Conducted new employee orientation on processes and procedures for agency personnel.
5/95 – 11/96 | Associate Production Director
Anderson Lembke | 135 Main St, San Francisco, CA 94105
• Possess a thorough working knowledge of Digital workflows (internal and external), electronic pre-press, color correction and separations, and offset, digital, screen and web printing.
• Provided creative format options, costs, schedules and specifications to Creative and Art directors, and Account Supervisors.
• Created production budgets; managing, estimating, and negotiating costs for printing, lasering and mail production of a number of projects concurrently.
• Reviewed, color corrected and released all original artwork. Identified pre-press film problems or digital file problems with the color separators and printing problems with the printers and or publications. Ensured film output matched printer’s needs.
• Developed extensive print, laser and mail production instructions, ensuring quality control procedures are in place and project is produced on time and on budget.
• Formulated request for proposals, identified the best resources and developed qualified vendor/supplier relationships, acted as liaison between agency/client and vendors.
• Tracked all project related purchases and negotiated last column pricing with partner /vendors.
• Coordinated press schedules and attended press checks, laser audits, and lettershop approvals.
• Reconciled and approved billing including postage verification for all jobs.
2/93 – 5/95 | Direct Marketing Production Manager
FCB Direct-West, Herring Newman, Saatchi Direct | San Francisco, CA
8/86 – 2/93 | Account Supervisor
DIMAC Direct,(Full Service Direct Marketing Firm) | San Francisco, CA
Direct Response Agency ranked among the top ten agencies in billing during my tenure.
• Identified and pursued new business opportunities, increasing sales revenue for territory annually for six consecutive years, surpassing quota each time; while personally managing over 35 client's direct marketing efforts amounting in 1,500,000 dollars in annual revenue.
• Responsible for identifying opportunities and maximizing business potential within client base.
• Developed and initiated all the materials necessary for winning new business including spec creative and marketing research.
• Contributed to client's marketing strategies, conceptualization, and design while developing customized solutions for client's Direct Marketing programs.
• Managed and trained Account Team, motivated and challenged creative, operations, production and account team members to produce the highest quality of work for clients.
1984 – 1986 | Direct Mail Manager
The Goldhirsh Group (publisher of Inc. Magazine) | Boston, MA
• Developed and administered promotional direct marketing program for the Professional Development seminars division.
• Developed, managed, and allocated departmental budget of $4,000,000 annually.
• Negotiated all contracts with related vendors, including paper mills and list brokers.
• Directed support functions to ensure budget and schedule objectives were net.
• Designed and maintained several PC based systems - managing inventory, schedules, mailing lists, and response rates.
• Selected, trained, managed, and evaluated staff of four.
